87% of millennials believe that companies should address urgent social and environmental issues

Cone's 2017 Gen Z CSR Study also noted that 87% of millennials and 94% of Gen Zers say companies should address social and environmental issues. 87% of consumers said they would be willing to buy a product or service based on a company’s advocacy concerning a social matter.

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A like number — 85 percent — also hold that companies have a responsibility to improve society in addition to generating profits, and 91 percent believe resulting benefits from their actions should include considerations of those beyond shareholders. Additionally: 93 percent said businesses would generate increased customer loyalty; 92 percent said customers would be more likely to recommend their offerings; 91 percent said customers would be more likely to make a purchase; 88 percent said being socially active would differentiate their businesses from their competitors; and. Both Pollak and Deynes said companies should implement a strategy that aligns with their overall mission, and select a few causes that are important to the organization. Other experts on philanthropy and multigenerational workplaces say companies need to lean into this sense of empowerment if they want to hire top-tier young talent.

They "look at philanthropy and corporate giving as one of their priorities in how they associate themselves with organizations," said Bettina Deynes, a senior managing partner at The Surrogate CEO, a leadership consultancy in Maryland. 201 Littleton Rd # 2, Morris Plains, NJ 07950, Send Editorial Inquiries To: info@nptimes.com. Cone's 2017 Gen Z CSR Study also noted that 87% of millennials and 94% of Gen Zers say companies should address social and environmental issues.

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